Wella Professional Koleston Perfect Me™ Rich Naturals - Permanent Hair Color

Wella Professional Koleston Perfect ME+ delivers consistent, salon-grade pigment deposition in a sealed 60ml tube, engineered for stylists and color-conscious consumers who need dependable gray coverage on resistant hair.

The 7/37 RichNaturals code maps directly to Wella’s standardized light spectrum: level 7 establishes a light blonde base, while the dual reflex tones (3 for subtle gold, 7 for soft ash) blend to produce a balanced, sun-lit natural outcome. This permanent formula penetrates the cortex during processing to lock in moisture-resistant, long-wearing color that withstands repeated washing without rapid fading.

Application & Storage Specs

• Cream-based emulsion provides controlled spread and minimizes runoff during thorough sectioning
• Standard developer ratios yield predictable lift and deposit for both root maintenance and complete recoloring
• Compact 60ml capacity limits oxidation exposure after opening and streamlines professional kit organization

Mix the tube contents with your chosen hydrogen peroxide developer according to the included leaflet. Apply evenly to dry, unwashed hair, working from roots toward tips to ensure uniform saturation. Process for the recommended duration to achieve optimal penetration, then rinse thoroughly with lukewarm water followed by a sulfate-free cleansing routine. Keep the unopened tube stored in a cool, dark cabinet to preserve pigment integrity until ready for use.