L´Oreal Professionnel Elseve Color-vive Purple (shampoo) 200ml 200ml

Neutralize unwanted yellow and orange brassiness in a single wash with L’Oréal Paris Elseve Color‑vive Purple Shampoo. This 200 mL formula relies on a concentrated violet pigment system that deposits directly onto lightened strands during cleansing, delivering immediate tonal correction for cool‑maintained hair colours.

Direct Pigment Neutralization

Violet pigments function through complementary colour principles, actively cancelling the warm underlying pigments that surface as dye lifts or natural greys oxidise. Instead of scheduling frequent salon glosses, users can manage heat and environment‑induced warmth at home. The active compounds react instantly upon contact with wet hair, shifting faded blond, grey, and melted colour treatments back toward a cleaner finish without manual mixing or developer.

Targeted for Lightened Shades

• Cleanses while simultaneously correcting yellow undertones across all blonde levels
• Evens out the coppery cast that commonly develops on greying hair exposed to minerals or UV light
• Preserves the seamless gradient of professionally melted colour jobs without disrupting underlying dimension

Routine Colour Maintenance

Replace your standard detergent two to four times per week depending on how quickly your shade warms. Dispense the required amount into wet palms, distribute evenly through mid‑lengths and ends after initial rinsing, and wash away completely. The compact 200 mL volume supplies multiple treatment cycles, keeping bathroom counters clear while ensuring consistent access whenever tone correction becomes necessary.