American Crew (boost Powder) 10 G 10.0g

Elevate flat roots and eliminate shine instantly with American Crew Boost Powder, a 10 g silica-based styling powder formulated to deliver gravity-defying lift and weightless thickness on dry hair.

This finely milled powder relies on a silica suspension to create immediate friction at the scalp. Instead of coating strands in heavy wax or gel, the dry formula grips directly against the cuticle, building internal structure that pushes hair away from the head. Applying a controlled amount directly to the roots allows you to sculpt height progressively, while the particle blend dries completely clear to guarantee an invisible, zero-shine matte effect under natural light.

Performance Specifications

• Net Weight: 10 g
• Base Formula: Silica-enriched dry particles
• Finish: Non-greasy, matte, and tactile

Application & Product Layering

Dispense a small quantity onto fingertips or a styling brush, press firmly into the crown and thinning areas, then comb or finger-texture outward. The lightweight composition does not compete with heavier leave-ins, making it fully compatible with other American Crew styling products. Apply paste or clay beforehand for movable hold, then dust powder after to lock in elevation without flattening the style. For maximum grip, activate with tension while directing airflow from a blow dryer during the final drying step.

Engineered specifically for fine, limp, or tightly straight hair, this powder optimizes short to medium-length cuts that require sustained verticality. Its fast-dry, residue-free nature maintains structural integrity across full-day wear, transitioning seamlessly from daytime conditioning routines to evening wear without reapplication.