{"product_id":"wella-professional-koleston-perfect-me™-rich-naturals-permanent-hair-color-16","title":"Wella Professional Koleston Perfect Me™ Rich Naturals - Permanent Hair Color","description":"\u003cdiv\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ in shade 9\/97 delivers light natural coloring with controlled warm copper-brown reflection in a precise 60ml tube formulated for predictable permanent results.\u003c\/p\u003e\n\u003cp\u003eThis color belongs to the RichNaturals family, which builds multidimensional warmth into level 9 light bases. The 9\/97 designation indicates a pale natural foundation enhanced with an extra-rich warm brown deposit, allowing you to maintain brightness while adding depth and gloss to light blonde or light brown hair.\u003c\/p\u003e\n\u003ch3\u003eProfessional Formulation \u0026amp; Usage\u003c\/h3\u003e\n\u003cp\u003eThe ME+ technology releases pigment gradually during development, supporting even saturation and lasting shine with reduced volatility compared to traditional ammonia systems. Mix the 60ml cream colorant with a compatible hydrogen peroxide developer in standard professional ratios according to your development needs. Apply evenly to dry root areas first, then distribute through lengths for uniform oxidation.\u003c\/p\u003e\n\u003cp\u003eThe 60ml container is sized for standard color mixing vessels, preventing excess leftover product between applications. Store sealed tubes vertically in a cool, dry place to maintain chemical stability. Permanent formulas require a Skin Patch Test prior to full application, and final tone varies based on natural melanin content, previous treatments, and processing time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShade 9\/97 targets light levels with warm copper-brown richness\u003c\/li\u003e\n\u003cli\u003e60ml measurement supports standard developer mixing calculations\u003c\/li\u003e\n\u003cli\u003ePermanent pigment locks in during full oxidation cycles\u003c\/li\u003e\n\u003cli\u003eFits professional tint trays and colorant dispensing workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53643972837690,"sku":"422153","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8731\/8842\/files\/132423_premierparfum_LRG.jpg?v=1782283156","url":"https:\/\/www.cosmeticsonline.shop\/products\/wella-professional-koleston-perfect-me%e2%84%a2-rich-naturals-permanent-hair-color-16","provider":"Cosmetics Online","version":"1.0","type":"link"}