Wella Professional Koleston Perfect Me™+ Pure Naturals - Permanent Hair Color 0ml

Achieve consistent medium brown deposition with Wella Professionals Koleston Perfect ME+ Pure Naturals in shade 5/07, delivered in a professional 60ml tube. This permanent hair color is engineered for predictable pigment release, offering targeted coverage for graying strands while maintaining a natural, balanced finish.

Pure Naturals Color Performance

Shade 5/07 belongs to the Pure Naturals collection, which is optimized to reflect natural hair light without distorting underlying tones. The formula deposits a clean medium brown base that blends uniformly across virgin growth and previously colored sections. Because the pigment matrix aligns closely with natural keratin structures, results resist premature brassiness and maintain clarity through repeated washing. The 60ml volume delivers precise dosage for single-process applications, root retouches, or detailed foil placement without excess waste.

ME+ Technology and Handling Efficiency

Built on ME+ technology, this permanent formula replaces ammonia with monoethanolamine (MEA) to help lower the risk of scalp sensitivity while preserving full permanent color development. Mix with a compatible oxidant developer to initiate the oxidation process, then apply using standard sectioning techniques to ensure complete saturation. Because the chemistry activates at a steady rate, you can control processing time to match hair porosity and desired intensity. Rinse thoroughly once the target level is reached, follow with a color-safe cleanser, and apply a post-treatment conditioner to flatten the cuticle and lock in freshness.

Select this 60ml tube when you need an exact match to previous 5/07 applications or require a measured quantity for partial services. Maintain a record of your developer ratio and processing minutes to replicate identical results on future visits.